AI sales assistant for e-commerce sites

On an e-commerce site, questions are the final barrier to sales.

A visitor has found a product on an e-commerce site, seen the price, but still has a question: Will this size fit me? When will it arrive? Can I return it? Is the discount applied in the cart? Each of these questions is a reason for abandoning the cart if no answer is found. Frequently Asked Questions pages often answer these, but visitors do not want to leave the product page to find that page.

1. Question remaining on the product pageThe visitor cannot find a place to ask about technical specifications, size, or compatibility.
2. Delivery and return uncertaintyItems are not added to the cart without knowing the delivery time and return conditions.
3. Finding the right productThe search box does not understand the visitor's own sentence.
4. Campaign queryThe visitor wants to ask whether the discount is applied in the cart.

Reads the page the visitor is on

When a visitor asks "what is the fabric of this product?", the agent reads the page the visitor is currently on: headings and visible text. Form fields and entered values are not read; on payment pages, the page is not read at all. Thus, answers are provided with information from the product page, and the visitor does not leave the page.

Finds the product, adds it to the cart

The visitor describes their problem in their own words; the agent asks for size, colour, or intended use if necessary, searches your catalogue, and shows matching products with priced cards. Your catalogue is imported via CSV or XML feed; feeds in Google Merchant format are supported. If actions such as adding to cart, selecting size, or applying coupons are defined on your site, the agent executes them within the conversation. Important actions wait for the visitor to say "Confirm".

The payment page is the agent's final stop

The agent's role ends with preparing the cart and directing the visitor to the payment page. On the payment page, the agent reads no information and performs no actions; the window waits only in the state "I'm here when you've finished paying." In the reports screen, the conversion funnel shows how many conversations reached the payment page.

Basket and promotions

When preparing the visitor's basket, they often ask about the free shipping threshold or promotion conditions. When this information is written in the knowledge base, the agent reminds them at the right moment: if the basket total is below the threshold, they mention that adding a small item will make shipping free. When a promotion ends, removing the item ensures the agent no longer mentions that promotion.

Size, colour and stock

In categories such as clothing and footwear, the visitor's most frequent question concerns size and stock. The agent reads the product page to view the size chart and product specifications, answering with the stock information from your catalogue. If actions such as selecting a size or adding to basket are defined on your site, the agent applies the visitor's selection within the conversation.

Returns and exchange queries

A return query asked before purchase is essentially a trust issue. A short, clear answer ("You can return unused items within 14 days") often accelerates the purchasing decision. Return requests received after purchase are handed over to your team or recorded as follow-up requests.

How SmartOperator solves this

Answers using information from the SmartOperator product page and catalogue search, displays products with price cards, and asks for the visitor's consent for important actions.

• Page reading: answers using information from the product page; form fields are not read.
• Category search: suitable products based on the visitor's sentence, displayed with price cards.
• Site actions: add to basket, size selection, coupon; requires confirmation for important actions.
• Conversion funnel: reports the number of visitors who reached the payment page from the conversation.

Site actionsArtificial intelligence

Frequently asked questions

Which e-commerce infrastructures does it work with?

With any site where a script tag can be added. Site-specific tasks are performed using actions defined by the site itself.

How up-to-date are stock and prices?

The last update time of the catalogue transferred via feed is visible on the dashboard. In store database connections, information is read directly from your database.

How does it learn promotion information?

You enter promotions as items into the knowledge base; you remove the item when its duration expires.

Does it see payment details?

No. Nothing is read on the payment page; form fields are not read on any page.